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How to increase your YouTube audience

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Ways to Grow Your YouTube Audience

6 Ways to Grow YouTube Subscribers

social media how toAre you seeking more visibility for your YouTube videos?

Are you wondering how others do it?

If you want the massive views, exposure and targeted traffic that YouTube offers, you need to focus on first building an audience—or as YouTube calls them, subscribers.

Why YouTube Subscribers?

A YouTube subscriber is someone who has chosen to “follow” your channel and your content so they can stay updated with your latest videos. In essence, a subscriber can become a raving fan who watches, comments and shares your videos with others. Building up a strong subscriber base is essential for creating a powerful community online.

The following article will reveal six simple—yet highly effective—methods for getting more subscribers to your channel and your existing videos.

However, before you follow these simple action steps, you’ll need to make sure you’re already following these three principles for YouTube marketing success in your business:

  • Be consistent: The “one-and-done” approach does not work on YouTube. If you want the views and the traffic, you need to be posting and updating your content consistently for best results. Upload new videos and share with your list and sphere of influence as frequently as possible.
  • Provide value: If your video fails to provide any real value to the end user, don’t be surprised when it doesn’t get any real views. Each video needs to deliver your best content, your best-kept secrets and your most effective strategies. How can you raise the bar and provide more value in your videos?
  • Be remarkable: Today, it’s not enough to be posting weekly videos with your tips and content. Using your creative “right-brain marketing approach,” you need to convey your content in an engaging and entertaining format that separates you from the rest. In short, your videos need to be remarkable. The biggest sin in marketing is to be boring. How can your videos be the opposite of boring?

If you put the above principles into practice in all of your marketing efforts (not just YouTube), seeing results with these six subscriber-getting strategies will be easy!

#1: Ask for Subscribers

The simplest way to begin increasing your subscriber count is to start asking for it in your videos. Never assume that your viewer can read your mind. In your videos, give your audience a compelling call to action and ask them to click the “Subscribe” button right above your video.

Here’s a simple three-part formula for creating a compelling call to action in your video that makes subscribing to your channel a complete “no-brainer!”

  • Tell them what to do.
  • Tell them how to do it.
  • Tell them why to do it.

For example: “To stay up to date with my latest videos and cool marketing tips, make sure to subscribe to this YouTube channel by clicking the button above this video.”

call to action

Ask your viewers to subscribe to your YouTube channel.

#2: Use Annotations

Annotations are the little colorful sticky notes that people paste all over their videos once they’ve been uploaded to YouTube. Although this tool is often overused, a few strategically placed annotations can make a world of difference for your YouTube marketing efforts.

In the case of increasing your subscribers, there are two effective uses for annotations that I recommend:

  • Call-to-action annotation: Add a speech bubble annotation directly under the Subscribe button to all of your old and existing videos.
    simple annotation

    Notice how this speech bubble is aligned just below the Subscribe button.

  • Click-to-action annotation: When you mention your call to action, add an image, graphic or button to the video and overlay it with a Spotlight annotation that links directly to your channel subscribe page. In short, your viewers can now subscribe by clicking an annotation inside your video.
    click subscribe

    Add this Subscribe button in your videos.

#3: Add a YouTube Widget and More to Your Blog

If you already have a web property that is getting traffic, this is a great opportunity to leverage those visitors and get them to become subscribers to your channel. And they can do it with the click of a button.

Once you start embedding your YouTube videos on your blog, there are two really easy ways to get more subscribers:

  • YouTube Subscription Widget: By installing the YouTube Subscription Widget to the sidebar of your blog or website, you can make it even easier for others to find your videos and subscribe to future content.
    subscribe

    Ask your blog readers to subscribe to your YouTube channel.

    Installing the widget is as simple as copying and pasting the iframe code below into your website’s HTML code:

    <iframe id=”fr” src=”http://www.YouTube.com/subscribe_widget?p=addYouTube Username here” style=”overflow: hidden; height: 105px; width: 300px; border: 0;” scrolling=”no” frameBorder=”0″></iframe>

    Note: Make sure to adjust the link above to include your YouTube channel name (username).

    For specific instructions on using and installing the YouTube Subscriber Widget, visit YouTube’s Official Blog.

  • Call-to-action graphic: Recently, YouTube added a few features that allow users to interact more with videos, even when the videos are embedded on other web properties such as your blog. To take advantage of this update, add a small graphic above your embedded videos that tells people exactly what to do when watching!
    click play

    Be sure to add this new feature when you embed YouTube videos on your website.

    Not only can viewers like and share your videos even when they’re embedded on your blog, they can also subscribe to your channel by pushing the “more info” button.

    more info button

    Note the More Info button where viewers can subscribe to your YouTube channel.

#4: Leverage Featured Channels

Another simple method for increasing your reach and scooping up more subscribers is to strategically partner with other YouTube content-creators.

Directly on your YouTube channel page is an option to add other “Featured Channels” of those “YouTubers” you like and recommend. When you get other channels that have a similar audience to feature you, you can expect to see new viewers coming your way very quickly!

featured channels

Add Featured Channels.

How exactly do you get others to feature you on their channels? Simple. Ask! (But it also helps to reciprocate.)

#5: Consistently Interact

When you start to understand that YouTube is a community, not just a place to host your videos, you will begin to see far more results when you interact with the other members of this community.

One of the best ways to build a following of subscribers is to support others in their YouTube marketing efforts. Comment, like and subscribe as frequently as possible to other content-creators on YouTube, and wait for the reciprocation.

Take a few minutes a day to find some new and relevant YouTube channels, pay attention to their content and leave real, genuine comments. It’s a simple concept, really: the more you give, the more you get!

leaving comments

Take a few minutes to support others by leaving comments on the channels & videos that you enjoy.

#6: Create a Payoff

Lastly, my favorite strategy for attracting new subscribers starts by creating a “payoff.” There is something magical about posting your goals to the public.

Here’s a simple step-by-step process of the “subscriber payoff method” in action:

  • Identify your current subscriber count (e.g., 450 subscribers)
  • Identify your subscriber goal (e.g., 500 subscribers)
  • Pick something fun, unique or different that you will do once you reach 500 subscribers (e.g., a free giveaway, shave your head, do a crazy dance on video, etc.)
  • Share your goal (and your payoff) with the world!

When you share your goals with the world, people will jump on board to support you and help you accomplish your goals. This is a great way to spread your reach with little effort and have a fun time doing it.

Back to You

What do you think? How are you getting subscribers to your YouTube channel? Please share your questions and comments in the box below.

Tags: call to action, james wedmore, video marketing, youtube, youtube annotation, youtube channel, youtube marketing, youtube subscriber, youtube widget

social media how toAre you seeking more visibility for your YouTube videos?

Are you wondering how others do it?

If you want the massive views, exposure and targeted traffic that YouTube offers, you need to focus on first building an audience—or as YouTube calls them, subscribers.

Why YouTube Subscribers?

A YouTube subscriber is someone who has chosen to “follow” your channel and your content so they can stay updated with your latest videos. In essence, a subscriber can become a raving fan who watches, comments and shares your videos with others. Building up a strong subscriber base is essential for creating a powerful community online.

The following article will reveal six simple—yet highly effective—methods for getting more subscribers to your channel and your existing videos.

However, before you follow these simple action steps, you’ll need to make sure you’re already following these three principles for YouTube marketing success in your business:

  • Be consistent: The “one-and-done” approach does not work on YouTube. If you want the views and the traffic, you need to be posting and updating your content consistently for best results. Upload new videos and share with your list and sphere of influence as frequently as possible.
  • Provide value: If your video fails to provide any real value to the end user, don’t be surprised when it doesn’t get any real views. Each video needs to deliver your best content, your best-kept secrets and your most effective strategies. How can you raise the bar and provide more value in your videos?
  • Be remarkable: Today, it’s not enough to be posting weekly videos with your tips and content. Using your creative “right-brain marketing approach,” you need to convey your content in an engaging and entertaining format that separates you from the rest. In short, your videos need to be remarkable. The biggest sin in marketing is to be boring. How can your videos be the opposite of boring?

If you put the above principles into practice in all of your marketing efforts (not just YouTube), seeing results with these six subscriber-getting strategies will be easy!

#1: Ask for Subscribers

The simplest way to begin increasing your subscriber count is to start asking for it in your videos. Never assume that your viewer can read your mind. In your videos, give your audience a compelling call to action and ask them to click the “Subscribe” button right above your video.

Here’s a simple three-part formula for creating a compelling call to action in your video that makes subscribing to your channel a complete “no-brainer!”

  • Tell them what to do.
  • Tell them how to do it.
  • Tell them why to do it.

For example: “To stay up to date with my latest videos and cool marketing tips, make sure to subscribe to this YouTube channel by clicking the button above this video.”

call to action

Ask your viewers to subscribe to your YouTube channel.

#2: Use Annotations

Annotations are the little colorful sticky notes that people paste all over their videos once they’ve been uploaded to YouTube. Although this tool is often overused, a few strategically placed annotations can make a world of difference for your YouTube marketing efforts.

In the case of increasing your subscribers, there are two effective uses for annotations that I recommend:

  • Call-to-action annotation: Add a speech bubble annotation directly under the Subscribe button to all of your old and existing videos.
    simple annotation

    Notice how this speech bubble is aligned just below the Subscribe button.

  • Click-to-action annotation: When you mention your call to action, add an image, graphic or button to the video and overlay it with a Spotlight annotation that links directly to your channel subscribe page. In short, your viewers can now subscribe by clicking an annotation inside your video.
    click subscribe

    Add this Subscribe button in your videos.

#3: Add a YouTube Widget and More to Your Blog

If you already have a web property that is getting traffic, this is a great opportunity to leverage those visitors and get them to become subscribers to your channel. And they can do it with the click of a button.

Once you start embedding your YouTube videos on your blog, there are two really easy ways to get more subscribers:

  • YouTube Subscription Widget: By installing the YouTube Subscription Widget to the sidebar of your blog or website, you can make it even easier for others to find your videos and subscribe to future content.
    subscribe

    Ask your blog readers to subscribe to your YouTube channel.

    Installing the widget is as simple as copying and pasting the iframe code below into your website’s HTML code:

    <iframe id=”fr” src=”http://www.YouTube.com/subscribe_widget?p=addYouTube Username here” style=”overflow: hidden; height: 105px; width: 300px; border: 0;” scrolling=”no” frameBorder=”0″></iframe>

    Note: Make sure to adjust the link above to include your YouTube channel name (username).

    For specific instructions on using and installing the YouTube Subscriber Widget, visit YouTube’s Official Blog.

  • Call-to-action graphic: Recently, YouTube added a few features that allow users to interact more with videos, even when the videos are embedded on other web properties such as your blog. To take advantage of this update, add a small graphic above your embedded videos that tells people exactly what to do when watching!
    click play

    Be sure to add this new feature when you embed YouTube videos on your website.

    Not only can viewers like and share your videos even when they’re embedded on your blog, they can also subscribe to your channel by pushing the “more info” button.

    more info button

    Note the More Info button where viewers can subscribe to your YouTube channel.

#4: Leverage Featured Channels

Another simple method for increasing your reach and scooping up more subscribers is to strategically partner with other YouTube content-creators.

Directly on your YouTube channel page is an option to add other “Featured Channels” of those “YouTubers” you like and recommend. When you get other channels that have a similar audience to feature you, you can expect to see new viewers coming your way very quickly!

featured channels

Add Featured Channels.

How exactly do you get others to feature you on their channels? Simple. Ask! (But it also helps to reciprocate.)

#5: Consistently Interact

When you start to understand that YouTube is a community, not just a place to host your videos, you will begin to see far more results when you interact with the other members of this community.

One of the best ways to build a following of subscribers is to support others in their YouTube marketing efforts. Comment, like and subscribe as frequently as possible to other content-creators on YouTube, and wait for the reciprocation.

Take a few minutes a day to find some new and relevant YouTube channels, pay attention to their content and leave real, genuine comments. It’s a simple concept, really: the more you give, the more you get!

leaving comments

Take a few minutes to support others by leaving comments on the channels & videos that you enjoy.

#6: Create a Payoff

Lastly, my favorite strategy for attracting new subscribers starts by creating a “payoff.” There is something magical about posting your goals to the public.

Here’s a simple step-by-step process of the “subscriber payoff method” in action:

  • Identify your current subscriber count (e.g., 450 subscribers)
  • Identify your subscriber goal (e.g., 500 subscribers)
  • Pick something fun, unique or different that you will do once you reach 500 subscribers (e.g., a free giveaway, shave your head, do a crazy dance on video, etc.)
  • Share your goal (and your payoff) with the world!

When you share your goals with the world, people will jump on board to support you and help you accomplish your goals. This is a great way to spread your reach with little effort and have a fun time doing it.

Back to You

What do you think? How are you getting subscribers to your YouTube channel? Please share your questions and comments in the box below.

Tags: call to action, james wedmore, video marketing, youtube, youtube annotation, youtube channel, youtube marketing, youtube subscriber, youtube widget

How to grow your YouTube audience

loading...

Want to know the secret to success in online video? Watch as Daisy Whitney gets some tips from YouTube executive Bing Chen.


Stay informed.
For more insights into connecting with lucrative online audiences, attend the iMedia iMoms Summit, May 1-4. Request an invitation.
loading...

Want to know the secret to success in online video? Watch as Daisy Whitney gets some tips from YouTube executive Bing Chen.


Stay informed.
For more insights into connecting with lucrative online audiences, attend the iMedia iMoms Summit, May 1-4. Request an invitation.

With social media

With social media

Grow YouTube Audience

nicheaudiencesocialmedia The Fastest Way To Grow a YouTube Audience

I joined YouTube in 2005, back when it was cool and you could actually find interesting content. At the time, I was most interested in indie-acoustic guitar covers and performances of aspiring artists.

Now YouTube is clearly aimed at and for professionals and it’s dominated by major brands and labels. This is problematic for the average person or professional starting to build a fresh audience and competing with people who manage their channels full-time and have a staffs seems imposing to say the least.

Additionally, most of the search results are limited by this and thus good content becomes very difficult to find. The corollary is that organic leaders are hard to find and organic audiences are hard to attract. People just don’t have the willingness to sort through the corporate “sponsored” content, or lackluster search results.

However, that can change drastically for those of us who are in the know. The principle reason that YouTube is can be un-useful to the disadvantaged is because of the relevance searching mechanisms, search-engine-pruning that Google conducts and the volume of paid content showing up first in the search results.

However, this can all be circumvented via some elbow grease and a neat little tool called TubeToolBox. Before we can really discuss the tool, you need to be aware of how YouTube thinks about you. Youtube, via Google is attempting to draw conclusions based on your usage, subscriptions and subscribers and thereby filter appropriate content on your behalf. This is evident based on their subscription suggestions on the home page when you first login.

For the professional this becomes tricky because now personal activity and professional activity affect each other and thus your results. Since YouTube is all about social interaction, finding other ‘tubers, has more to do with finding their content than it does finding them personally.

Accordingly, unless your search string is perfect you’re more likely to find the content YouTube “thinks” you want to see, rather than the content you might actually be looking for. There is however, no need to be deterred if your aim is to make the most of YouTube for audience development. Let’s look at the tool. Consider a marketing message directly from their website.

“TubeToolBox – Get Subscribers, Get Friends, Get Video Views all with the Best YouTube Marketing Software available!”

TubeToolBox does what is advertises. Not by magic, or trickery, but rather vigorous channel management and maintenance. The developers understand that in order to maintain a channel and grow an audience you must actively promote it.

This tedious task is accomplished through the automation of all the channel maintenance operations, such as accepting friend invites, subscribing to channels of interest and sending out mass messages as well, including videos! This is no small feat, since the effort by itself is so tedious and time consuming that without the tool, managing a sizeable Youtube Channel would be a full-time job; literally!

The most interesting thing about how the tool will help you build an audience is the fact that it uses keywords and common interests, as well as demographics to target people to be friends with. This is important because becoming friends with someone, in the YouTube sense, is the first step to getting them to look at your content and possibly subscribe. The tool is easy and intuitive to use and you can download a trial here.

Lest you think that this contraption and novelty of post-modernity is a cheat, you must know that the process that TubeTool Box uses is well within the parameters of Youtube’s Terms of Use policies.

The best way to think about the tool box is to consider it an automaton. It simply does what you would normally have to do to successfully promote your channel. The tool provides workflows for users to schedule the work they would normally being doing in the wee hours of the evening, after the kids have gone to bed.

The tool is easy to use and simple to setup. It’s the easiest way to build an audience and attract the kind of content that you’re interested in. The tool comes in a free version and also has a paid version. The license is based on a subscription, so the cost is pretty low. If you’re trying to leverage YouTube to build an audience and spread your message, there is no more efficient way than to use TubeToolBox. I am a subscriber and love the tool. My only regret is that I didn’t know about it sooner.

Written by: Joshua Barnes, The Big G & Business magazine
Posted by: Situated Research

nicheaudiencesocialmedia The Fastest Way To Grow a YouTube Audience

I joined YouTube in 2005, back when it was cool and you could actually find interesting content. At the time, I was most interested in indie-acoustic guitar covers and performances of aspiring artists.

Now YouTube is clearly aimed at and for professionals and it’s dominated by major brands and labels. This is problematic for the average person or professional starting to build a fresh audience and competing with people who manage their channels full-time and have a staffs seems imposing to say the least.

Additionally, most of the search results are limited by this and thus good content becomes very difficult to find. The corollary is that organic leaders are hard to find and organic audiences are hard to attract. People just don’t have the willingness to sort through the corporate “sponsored” content, or lackluster search results.

However, that can change drastically for those of us who are in the know. The principle reason that YouTube is can be un-useful to the disadvantaged is because of the relevance searching mechanisms, search-engine-pruning that Google conducts and the volume of paid content showing up first in the search results.

However, this can all be circumvented via some elbow grease and a neat little tool called TubeToolBox. Before we can really discuss the tool, you need to be aware of how YouTube thinks about you. Youtube, via Google is attempting to draw conclusions based on your usage, subscriptions and subscribers and thereby filter appropriate content on your behalf. This is evident based on their subscription suggestions on the home page when you first login.

For the professional this becomes tricky because now personal activity and professional activity affect each other and thus your results. Since YouTube is all about social interaction, finding other ‘tubers, has more to do with finding their content than it does finding them personally.

Accordingly, unless your search string is perfect you’re more likely to find the content YouTube “thinks” you want to see, rather than the content you might actually be looking for. There is however, no need to be deterred if your aim is to make the most of YouTube for audience development. Let’s look at the tool. Consider a marketing message directly from their website.

“TubeToolBox – Get Subscribers, Get Friends, Get Video Views all with the Best YouTube Marketing Software available!”

TubeToolBox does what is advertises. Not by magic, or trickery, but rather vigorous channel management and maintenance. The developers understand that in order to maintain a channel and grow an audience you must actively promote it.

This tedious task is accomplished through the automation of all the channel maintenance operations, such as accepting friend invites, subscribing to channels of interest and sending out mass messages as well, including videos! This is no small feat, since the effort by itself is so tedious and time consuming that without the tool, managing a sizeable Youtube Channel would be a full-time job; literally!

The most interesting thing about how the tool will help you build an audience is the fact that it uses keywords and common interests, as well as demographics to target people to be friends with. This is important because becoming friends with someone, in the YouTube sense, is the first step to getting them to look at your content and possibly subscribe. The tool is easy and intuitive to use and you can download a trial here.

Lest you think that this contraption and novelty of post-modernity is a cheat, you must know that the process that TubeTool Box uses is well within the parameters of Youtube’s Terms of Use policies.

The best way to think about the tool box is to consider it an automaton. It simply does what you would normally have to do to successfully promote your channel. The tool provides workflows for users to schedule the work they would normally being doing in the wee hours of the evening, after the kids have gone to bed.

The tool is easy to use and simple to setup. It’s the easiest way to build an audience and attract the kind of content that you’re interested in. The tool comes in a free version and also has a paid version. The license is based on a subscription, so the cost is pretty low. If you’re trying to leverage YouTube to build an audience and spread your message, there is no more efficient way than to use TubeToolBox. I am a subscriber and love the tool. My only regret is that I didn’t know about it sooner.

Written by: Joshua Barnes, The Big G & Business magazine
Posted by: Situated Research

Get More Subscribers

About.com

Want to grow your YouTube subscriber numbers? These tips will help you organically increase the number of YouTube subscribers on your channel.

2. Make Great YouTube Videos, Regularly

Ultimately, people will subscribe to your YouTube channel because they like the videos they see, and want to see more.  It also helps to include information on your channel about what kind of videos you produce, and how often you release them.

3. Make an Awesome YouTube Channel

If you want people to subscribe to your YouTube channel, make sure it looks presentable. Clean up your profile, customize the background, and curate the videos displayed.

A well-cared-for YouTube channel is much more attractive and will help turn visitors into subscribers.

4. Add Subscription Annotations to Your Videos

The YouTube annotation tool lets you add text links to your videos.  In every video you can add a "Please Subscribe" annotation (linking to your channel), and everyone who watches will get the nudge.

This is really helpful if your videos are embedded on blogs or shared on sites outside of YouTube, where people may not have considered subscribing.

5. Interact With Your YouTube Subscribers

Active channels get more YouTube subscribers. You can interact with subscribers by posting alerts on your YouTube channel, using the moderator tool to start discussions, and allowing comments and video responses on your channel and on your videos.

7. Sub-for-Sub

Sub-for-sub refers to the practice of subscibing to every YouTube channel that subscribes to you.  It's not something that I particually recommend, because you'll end up with a lot of subscribers who aren't at all interested in your videos or interacting on your channel. And you'll end up subscribing to a lot of channels that you don't care about, which will clutter up your YouTube homepage and invade your inbox.

That said, lots of people have successfully used sub-for-sub to get more YouTube subscribers.

About.com

Want to grow your YouTube subscriber numbers? These tips will help you organically increase the number of YouTube subscribers on your channel.

2. Make Great YouTube Videos, Regularly

Ultimately, people will subscribe to your YouTube channel because they like the videos they see, and want to see more.  It also helps to include information on your channel about what kind of videos you produce, and how often you release them.

3. Make an Awesome YouTube Channel

If you want people to subscribe to your YouTube channel, make sure it looks presentable. Clean up your profile, customize the background, and curate the videos displayed.

A well-cared-for YouTube channel is much more attractive and will help turn visitors into subscribers.

4. Add Subscription Annotations to Your Videos

The YouTube annotation tool lets you add text links to your videos.  In every video you can add a "Please Subscribe" annotation (linking to your channel), and everyone who watches will get the nudge.

This is really helpful if your videos are embedded on blogs or shared on sites outside of YouTube, where people may not have considered subscribing.

5. Interact With Your YouTube Subscribers

Active channels get more YouTube subscribers. You can interact with subscribers by posting alerts on your YouTube channel, using the moderator tool to start discussions, and allowing comments and video responses on your channel and on your videos.

7. Sub-for-Sub

Sub-for-sub refers to the practice of subscibing to every YouTube channel that subscribes to you.  It's not something that I particually recommend, because you'll end up with a lot of subscribers who aren't at all interested in your videos or interacting on your channel. And you'll end up subscribing to a lot of channels that you don't care about, which will clutter up your YouTube homepage and invade your inbox.

That said, lots of people have successfully used sub-for-sub to get more YouTube subscribers.

How to Boost Your YouTube Subscribers : Power of Video Marketing

Video marketing is not only one of today’s leading means to market a service, product or business online but it is positioned to become even more of a driving force within the search marketing industry.

One of the most successful and long term ways to build your brand, build your channel and video views on YouTube is the power behind the subscriber. Internet marketers are well aware of the power behind subscribers, hence their long relationship with their FeedBurner accounts and history in email marketing. This will serve as a guide to using YouTube to initiate subscribers for your video channel.

In Q1 07 YouTube was the leader in online streaming video. Comscore reported “YouTube.com drove the lion’s share of the video streaming activity at the Google Sites property, with 53.5 million unique streamers and 1.1 billion streams initiated.” .

Comscore goes on to prove that “More than 126 million Americans viewed online streaming video in March.”

These numbers are pretty impressive and given the fact that this is a number of video views in America ONLY is a stand alone impressionable figure. Did you know that six out of ten consumers watch streaming video?

This means if you are not doing video marketing now then you are not capturing 60% of your market base!

Lets take a quick look at the top sites based on overall traffic globally. Alexa has a list of the top 500 sites globally and interestingly enough YouTube ranks #4 on their list. Not to mention additional video sites at #39, #41, #42, #75 and the list goes on.

Ok, so we know that video is growing rapidly and we know its worldwide. We know YouTube is globally the highest trafficked video sharing site in the world. Now its time for the secret to success on YouTube. That secret is the power of the subscriber.

The more subscribers you have the more people get to see your video via their subscriptions window. This is a powerful tool and technique to use when marketing on YouTube. Below are the steps to invite subscribers to your channel.

Once you log into your account simply click on the “account” link. The window below should appear.

account panel

Once you are at this screen click on My Contacts:

subscribe

You will see all of the people you have sent friend requests to listed here with their status of the friend request listed to the left hand side. On the right hand side you have 3 powerful options. Send a message, Invite to group (great for segmenting your friends into marketable silos) and invite to subscribe. This last link allows you to send a message to a person literally inviting them to subscribe to your channel.

Here is your “call to action”. Unfortunately, YouTube does not allow you to do this on peoples channel directly so you have to request a friendship first so their is some leg work that goes into this but it is well worth the investment.

I will be posting on YouTube marketing techniques and tricks over the course of the next couple months. Stay tuned to learn more about video marketing and harnessing the power of YouTube.

Joe Whyte
Joe Whyte

Video marketing is not only one of today’s leading means to market a service, product or business online but it is positioned to become even more of a driving force within the search marketing industry.

One of the most successful and long term ways to build your brand, build your channel and video views on YouTube is the power behind the subscriber. Internet marketers are well aware of the power behind subscribers, hence their long relationship with their FeedBurner accounts and history in email marketing. This will serve as a guide to using YouTube to initiate subscribers for your video channel.

In Q1 07 YouTube was the leader in online streaming video. Comscore reported “YouTube.com drove the lion’s share of the video streaming activity at the Google Sites property, with 53.5 million unique streamers and 1.1 billion streams initiated.” .

Comscore goes on to prove that “More than 126 million Americans viewed online streaming video in March.”

These numbers are pretty impressive and given the fact that this is a number of video views in America ONLY is a stand alone impressionable figure. Did you know that six out of ten consumers watch streaming video?

This means if you are not doing video marketing now then you are not capturing 60% of your market base!

Lets take a quick look at the top sites based on overall traffic globally. Alexa has a list of the top 500 sites globally and interestingly enough YouTube ranks #4 on their list. Not to mention additional video sites at #39, #41, #42, #75 and the list goes on.

Ok, so we know that video is growing rapidly and we know its worldwide. We know YouTube is globally the highest trafficked video sharing site in the world. Now its time for the secret to success on YouTube. That secret is the power of the subscriber.

The more subscribers you have the more people get to see your video via their subscriptions window. This is a powerful tool and technique to use when marketing on YouTube. Below are the steps to invite subscribers to your channel.

Once you log into your account simply click on the “account” link. The window below should appear.

account panel

Once you are at this screen click on My Contacts:

subscribe

You will see all of the people you have sent friend requests to listed here with their status of the friend request listed to the left hand side. On the right hand side you have 3 powerful options. Send a message, Invite to group (great for segmenting your friends into marketable silos) and invite to subscribe. This last link allows you to send a message to a person literally inviting them to subscribe to your channel.

Here is your “call to action”. Unfortunately, YouTube does not allow you to do this on peoples channel directly so you have to request a friendship first so their is some leg work that goes into this but it is well worth the investment.

I will be posting on YouTube marketing techniques and tricks over the course of the next couple months. Stay tuned to learn more about video marketing and harnessing the power of YouTube.

Joe Whyte
Joe Whyte

8 Simple Ways

0 8 Simple Ways to Build & Grow Your YouTube Audience [Creators Tip #63]

On this week’s Creator’s Tip, let’s talk about audience development here on YouTube, including the comments and ideas that you guys have left for us about how you develop your audience on your YouTube channel. That’s coming up.

Hey, guys! My name is Tim Schmoyer, and welcome to another week of Creator’s Tip, where every week we just help you guys who are making online video content know how to make that stuff do the best it can on the web. And today we want to talk about audience development. This came to mind for me recently as I was reading an article in All Things D with Robert Kyncl, I think is how you say his name. He’s one of the guys who oversees like the $100 million investments that YouTube is making into channels and premium content and all that stuff just for YouTube. And Peter Kafka asked him what have you been learning through this $100 million investment and the next one that’s coming up. And he said two things that were interesting. One is he said that they’ve learned that audience development is just as important as content. And I think a lot of us as creators, we focus a lot on developing content, and we don’t really focus as much on the audience development side. And from what he was saying in the article, and it’s linked up below if you want to read the whole thing, he was saying that that is just as important as the content that we create. So it feels like it should be a 50/50 thing, that half your time goes to you content, half your time, your energy, your effort goes into audience development. We want to talk about that as well.

The second thing they said they learned is that collaboration is definitely a big deal, working together with other channels, cross pollenating audiences. And he said that also helps keep your content fresh and new. You’re introducing your audience to new people, and he said that has worked very well for them. And I think that’s something that’s also overlooked. And I think we all kind of know that’s important, but collaboration, at least for me, I’ll be honest, kind of falls to the bottom of that priority list when I’ve got other things that are competing for my time because it does take a lot more time and energy to do collaborations. But I think that they are really important, so hopefully they’ll start doing more of those.

On last Tuesday’s video, I asked some of you guys to share in the comments how you develop your audience and what tips, ideas, and suggestions that you have. And here’s what some of you guys said, starting with samtimenews. He says this. “I think inclusion plays a massive role in developing and growing an audience today on YouTube. A really smart and fun way to do this is to have a name for your viewers, like Tobuscus's 'Audience' or PewDiePie's 'Bro Army' (or my channel's FUNKY ARMY!!!). People get a sense that they're joining a big, fun community and are more loyal to your show. And everything is just more fun that way!” Yeah, having a name for your audience is definitely a way that you can make them feel more included. Sometimes that backfires. Like, I know some people who would rather not feel like they have a pet name that someone’s just giving them, so I think it kind of depends on your personality and type of content you’re doing. But that can work very well for some people.

Another couple of ideas that I have is one, ask questions. I try to do that in pretty much every video here at Reel SEO, just to kind of prime the pump and just get ideas moving. Another thing you can do is attend YouTube meet ups, YouTube gatherings, or even host some yourself where you can start to engage person to person, face to face, with other creators, other people’s communities, that you can really start to involve yourself in other people’s lives in a human connection way that you really can’t do here on YouTube. I have found personally, for me, that goes far. That is so valuable in just the relationships and the networking, everything that happens here on YouTube, so I highly recommend you do that as well.

Third thing that you can do is host a Google hang out on air. Do a live stream hangout with some of your audience. Invite them at a certain time to come join you on your Google + profile or live on your YouTube channel where they can hang out. You can answer questions, talk with them, maybe do some fun games together, some contests. Show them around your studio, your space, or do whatever you want. But just do something fun in a live hang out environment. People really, really, really like engaging in connecting with people on a personal, live basis. I can’t really explain it. I’ve done several of them myself, and I can just tell you that there’s a different dynamic that happens when you’re doing a live video stream as opposed to just uploading a video here on YouTube and commenting, stuff like that. It’s very different. It’s very personable. Definitely do that if you haven’t done that.

And speaking of dialog in our interaction, I would love to hear from you guys. Please comment below or video responses would be awesome. I’m actually really waiting for someone to start doing video responses so I can feature those in our upcoming videos rather than screen shots of comments. Video responses would be great, too. And I want to hear from you guys about ideas that you have or how you develop your audience around your content, build community around your videos. Share all your ideas and also go look at other people’s comments and just kind of share and learn and grow together. That’s what this is all about. It would be awesome, guys. So thanks for hanging out with us. Make sure you go to ReelSEO.com. We are constantly publishing really good, helpful stuff for you guys there all throughout the week. And if this is your first time hanging out, we’d love to have you subscribe as well. You see below us. That’s above or below depending on where you're watching this. So just click it and thanks for joining us, guys. And we will see you again next Tuesday for the Reel Web video. See you then. Bye.

0 8 Simple Ways to Build & Grow Your YouTube Audience [Creators Tip #63]

On this week’s Creator’s Tip, let’s talk about audience development here on YouTube, including the comments and ideas that you guys have left for us about how you develop your audience on your YouTube channel. That’s coming up.

Hey, guys! My name is Tim Schmoyer, and welcome to another week of Creator’s Tip, where every week we just help you guys who are making online video content know how to make that stuff do the best it can on the web. And today we want to talk about audience development. This came to mind for me recently as I was reading an article in All Things D with Robert Kyncl, I think is how you say his name. He’s one of the guys who oversees like the $100 million investments that YouTube is making into channels and premium content and all that stuff just for YouTube. And Peter Kafka asked him what have you been learning through this $100 million investment and the next one that’s coming up. And he said two things that were interesting. One is he said that they’ve learned that audience development is just as important as content. And I think a lot of us as creators, we focus a lot on developing content, and we don’t really focus as much on the audience development side. And from what he was saying in the article, and it’s linked up below if you want to read the whole thing, he was saying that that is just as important as the content that we create. So it feels like it should be a 50/50 thing, that half your time goes to you content, half your time, your energy, your effort goes into audience development. We want to talk about that as well.

The second thing they said they learned is that collaboration is definitely a big deal, working together with other channels, cross pollenating audiences. And he said that also helps keep your content fresh and new. You’re introducing your audience to new people, and he said that has worked very well for them. And I think that’s something that’s also overlooked. And I think we all kind of know that’s important, but collaboration, at least for me, I’ll be honest, kind of falls to the bottom of that priority list when I’ve got other things that are competing for my time because it does take a lot more time and energy to do collaborations. But I think that they are really important, so hopefully they’ll start doing more of those.

On last Tuesday’s video, I asked some of you guys to share in the comments how you develop your audience and what tips, ideas, and suggestions that you have. And here’s what some of you guys said, starting with samtimenews. He says this. “I think inclusion plays a massive role in developing and growing an audience today on YouTube. A really smart and fun way to do this is to have a name for your viewers, like Tobuscus's 'Audience' or PewDiePie's 'Bro Army' (or my channel's FUNKY ARMY!!!). People get a sense that they're joining a big, fun community and are more loyal to your show. And everything is just more fun that way!” Yeah, having a name for your audience is definitely a way that you can make them feel more included. Sometimes that backfires. Like, I know some people who would rather not feel like they have a pet name that someone’s just giving them, so I think it kind of depends on your personality and type of content you’re doing. But that can work very well for some people.

Another couple of ideas that I have is one, ask questions. I try to do that in pretty much every video here at Reel SEO, just to kind of prime the pump and just get ideas moving. Another thing you can do is attend YouTube meet ups, YouTube gatherings, or even host some yourself where you can start to engage person to person, face to face, with other creators, other people’s communities, that you can really start to involve yourself in other people’s lives in a human connection way that you really can’t do here on YouTube. I have found personally, for me, that goes far. That is so valuable in just the relationships and the networking, everything that happens here on YouTube, so I highly recommend you do that as well.

Third thing that you can do is host a Google hang out on air. Do a live stream hangout with some of your audience. Invite them at a certain time to come join you on your Google + profile or live on your YouTube channel where they can hang out. You can answer questions, talk with them, maybe do some fun games together, some contests. Show them around your studio, your space, or do whatever you want. But just do something fun in a live hang out environment. People really, really, really like engaging in connecting with people on a personal, live basis. I can’t really explain it. I’ve done several of them myself, and I can just tell you that there’s a different dynamic that happens when you’re doing a live video stream as opposed to just uploading a video here on YouTube and commenting, stuff like that. It’s very different. It’s very personable. Definitely do that if you haven’t done that.

And speaking of dialog in our interaction, I would love to hear from you guys. Please comment below or video responses would be awesome. I’m actually really waiting for someone to start doing video responses so I can feature those in our upcoming videos rather than screen shots of comments. Video responses would be great, too. And I want to hear from you guys about ideas that you have or how you develop your audience around your content, build community around your videos. Share all your ideas and also go look at other people’s comments and just kind of share and learn and grow together. That’s what this is all about. It would be awesome, guys. So thanks for hanging out with us. Make sure you go to ReelSEO.com. We are constantly publishing really good, helpful stuff for you guys there all throughout the week. And if this is your first time hanging out, we’d love to have you subscribe as well. You see below us. That’s above or below depending on where you're watching this. So just click it and thanks for joining us, guys. And we will see you again next Tuesday for the Reel Web video. See you then. Bye.

How to get more YouTube Views and Subscribers 2013 (Grow Your YouTube Channel Fast)

How to get more YouTube Views and Subscribers 2013 (Grow Your YouTube Channel Fast)

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